How Small Businesses Can Build An Online Presence

Since the introduction of the internet, all businesses (large and small) now have access to more prospective customers than ever before. No longer are they limited to those who live close to them, now even the smallest home business has access to customers around the world.

Once a business establishes itself online, they can immediately start to connect and communicate with potential customers through social networking and interactive sites. But this doesn’t happen overnight. Businesses need to have an online presence. In this article we will provide some easy ways for small businesses to build an online presence.

Social Networking

Websites such as Twitter and Facebook have provided large and small businesses with a completely unique way to market themselves. After joining such websites you need to build up a comprehensive profile and then start to join in on conversations as well as communicate with both existing and potential new customers. Once you become comfortable in this space, you might look at having a custom Facebook fan page or Twitter profile created for you.

Google Places

Claiming or creating a profile on local directory sites like Google Places will help your business get found by the local customers searching for your product or service. The more complete you fill out the profile, the higher you will appear in the search rankings. Don’t forget to add photographs and videos of your business if you have any available.

Begin A Blog

Many businesses start a blog before they even have a comprehensive website. This strategy can work to get you in touch with potential customers quickly and easily, as long as you make sure that the blog you start is one that is relevant to your service or product or relates to something that you know a great deal about.

Once you connect a blog to your website, it will work to keep your site updated with fresh and unique content which is important part of any successful internet marketing campaign. Done properly, it will help you to gain a reputation as a leading authority in your market. This will in turn serve as a reliable source not only for your customers but other leading professionals in your field.

Product Marketing Video

Product Marketing Videos provide businesses with a way of providing an in depth view of their product or service. As well as being able to provide details regarding the products size, color and texture these videos offer you the opportunity to explain fully the benefits of them to all your potential customers. The videos you create do not have to be anything fancy, just make them as personable as possible. Once created simply upload them to video sharing sites like YouTube.

The Internet is Changing How Consumers Find Local Business

In the beginning the internet was extremely popular as many people found it to be a useful and cost effective way to communicate with others across the globe. Certainly many businesses saw the internet as the ideal opportunity to be able to share information and data without concerns of it getting lost in the mail. However today, the internet is changing how consumers search for local businesses and services.

Initially it was only the much larger and more well known businesses that were using the internet to make their presence felt. And most small businesses continued to rely on the yellow pages and newspaper advertising to reach their customers. Today, most savvy local businesses are finding that having an online presence is crucial to their survival.

Building an online presence can be intimidating. Websites, Graphics and the “Online Community” don’t come easily to the average business owner. But building an online presence doesn’t have to be difficult, and for the most part, you don’t need to have a large wad of cash. In fact, many of the marketing strategies you can employ to help consumers find your local business will cost you next to nothing.

We’ll talk more about some of the free or low cost strategies a business can use in our next post. If you have any questions before that, feel free to ask us here on the blog and we’ll do our best to get you the answer.